New Anthoney’s Farms (Private) Ltd recently announced its plans to introduce a chain of retail outlets under Anthoney’s Meatlery as part of its overall expansion strategy amidst the chicken feed shortage experienced in Sri Lanka. The company unveiled its first outlet in Koswatte. Battaramulla recently.
Anthoney’s Meatlery, one of the initiatives among many others in the pipeline, will pursue the concept similar to that of a spacious and modern meat supermarket chain. Customers could buy premium meat products which are sent to the outlet within a 24-hour timeline from its production, reflecting on the brand’s promise and values of offering freshness, safety and quality.
The outlet will have all the meat products New Anthoney’s Farms offer, such as Haritha Hari, Crizzpys, Chico, Precut, Pet food including the newly added 6-piece part HIT pack in addition to a range of sausages, breaded items, cold cuts, eggs, spices and signature sauces.
‘‘We are excited to establish our very first retail outlet offering all our products in an upscale setting to bring an immersive experience to our valued customers. This is a significant milestone in the local context and with time to come we will see Anthoney’s Meatlery evolving into a retail chain with outlets conveniently located across the country,’’ said New Anthoney’s Farms CEO Neil Suraweera.
New Anthoney’s Farms have expanded its production to cater to the increasing demand in both domestic and international markets, of which the latter has enabled the company to bring in much-required forex.