The Sri Lanka Export Development Board (EDB) signed a memorandum of understanding with the Swiss Import Promotion Programme (SIPPO) which operates under the State Secretariat for Economic Affairs (SECO) of Switzerland, on 22nd December 2022.
Dominik Furgler, Ambassador for Switzerland in Sri Lanka and Suresh D de Mel, Chairman & CEO, EDB signed the MOU on behalf of the respective organisations.
SIPPO facilitates EDB to carry out comprehensive market research studies for selected Sri Lankan export product sectors viz Processed Food, Sustainable Fish & Sea food and Value-added Textiles aiming to better integrate Sri Lanka into world trade.
SIPPO will conduct these market research studies through competent international sector experts to provide first-hand information on market access requirements to the member countries of the European Free Trade Association (EFTA) including Iceland, Liechtenstein, Norway, Switzerland and selected EU countries especially in the Eastern Europe.
The proposed Market Studies will cover the areas of present trade regulations, non-tariff measures & technical regulations, market access requirements, packaging and labelling, quality standards & certifications, trade related environmental & social requirements, pricing, logistics, information on distribution channels and market demand analysis related to each selected sector for the identified markets in the EU Region.