CBL Sera Kottu Kottu won 6 category awards at the SLIM Digis 2.2 for its experiential digital marketing campaign ‘Grand Theft Kottu’, initiated in collaboration with Convenience Foods (Lanka) PLC (Subsidiary of CBL Group), Isobar Sri Lanka and Kaali Projects.
The Grand Theft Kottu campaign won the Gold Award for Digital in Food and Beverages Category in the FMCG Industry, Silver Awards in four categories including; Best Use of Experiential Digital Marketing, Small Budget Impact, Cross Digital Platform Integration and Gaming, Gamification and Use of E-Sports and, a Bronze Award for Best Digital Marketing Innovation judged across all industries. The SLIM Digis celebrates Sri Lankan’s best digital marketing endeavors, innovation and talent and recognized the region’s growing influence on the global digital industry. The campaign’s multiple wins stand out this year as SLIM Digis 2.2 witnessed the largest number of entries in its history for the competition.
The Grand Theft Kottu digital campaign used Grand Theft Auto, the world-renowned gaming series and open-world action-adventure game to create an interactive digital platform with the Brand Association of Sera Kottu Kottu.
The team modeled the GTA 5 platform to create a replica of Colombo and other iconic landmarks of Sri Lanka, picked popular gaming streamers, and equipped them with Sera Kottu Kottu Branded trucks.