All set for the inaugural Jaffna MICE Expo 2023 organized by the Sri Lanka Convention Bureau (SLCB) under the patronage of Ministry of Tourism and Lands. The event will be held from 30th November to 03rd December 2023 in Jaffna.
The event is designed to showcase the Northern Province as a promising destination for meetings, incentives, conferences, and exhibitions (MICE) while also providing MICE agents and media personnel from South India with an opportunity to explore its potential.
170 potential MICE buyers from India applied for the hosted buyer program and 40 buyers and 5 media personals have been systematically evaluated and enlisted for the event. The selected MICE buyers will participate industry forums, networking sessions and familiarization tours that are organized by SLCB as part of the Expo.
The Chairman of Sri Lanka Convention Bureau, Thisum Jayasuriya said, “Sri Lanka Convention Bureau takes pride in fronting showcasing the Northern Province as a promising destination for meetings, incentives, conferences, and exhibitions (MICE).
” The Jaffna MICE Expo will provide an opportunity for local service providers such as event organizers, travels agents, hotels, venue partners to engage with foreign buyers and provide the assurance needed to strengthen their confidence in hosting international events in Sri Lanka.”