Sri Lanka will carry out tourism promotion campaigns in nine markets to boost arrivals this year, Chairperson of Sri Lanka Tourism Promotion Bureau (SLTPB), Chalaka Gajabahu, told the media on Thursday.
Addressing a press event on the campaign, he said that these campaigns will help the country achieve its goal of 1.55 million visitors in 2023.Gajabahu said that due to budget constraints they will not carry out a global campaign; instead nine markets that have high potential will be targeted.
The nine targeted markets are the UK, Germany, France, India, China, Australia, Russia, the Middle East, and Scandinavia.
The campaign will run between April and May and the Bureau is selecting partners for the nine countries.This will be a digital advertising and PR campaign, he said,He said currently Russia, India, and the UK are the biggest source markets for incoming tourists and that the country expects to attract a lot of Chinese tourists.