Akbar Brothers Group, Sri Lanka’s largest exporter of tea, and Sinhalese Sports Club (SSC) reaffirm their commitment to developing cricket infrastructure with an extended partnership for 2023-2024. The collaboration, which builds on their three-year association as principal sponsors across all cricket formats, signifies their shared vision for the sport and its national significance.
Recognized as the premier cricket club since 1899, SSC takes pride in nurturing top-notch cricketers, including Test and ODI captains. I.S. De Silva, SSC President, expressed his appreciation for the continued partnership, stating, “we are proud to continue our association with Akbar Brothers, the leading tea company in Sri Lanka. Their unwavering support has strengthened our legacy and elevated cricket to new heights.”
Hussain Akbarally, Executive Director of Akbar Brothers, noted that it is a pleasure to partner with SSC, saying, “We share their vision and are eager to propel Sri Lanka’s infinite local talent, fostering our next generation of cricketers.”
Former national captain Mahela Jayawardene, representing SSC’s Executive committee, expressed his delight in the extended partnership, noting, “We are delighted to continue our partnership with Akbar Brothers, a company known for its tremendous success and commitment to social responsibility.” He emphasized the positive impact on cricketing skills development and the modernization of cricket infrastructure at SSC.
Samantha Dodanwela, Chairman of SSC Cricket, emphasized the club’s ambition to enhance cricket infrastructure and elevate skill levels among upcoming players. He stated, “Our goal is to grow cricket infrastructure and foster the development of young talents. This extended partnership with Akbar Brothers will be instrumental in achieving these objectives.”
The ongoing collaboration between Akbar Brothers Group and SSC reflects their joint dedication to the cultivation of future cricket stars in Sri Lanka and the growth of the industry. Their shared focus on excellence, innovation, and the advancement of cricket infrastructure underscores their commitment to the sport’s long-term success.