Sri Lanka Insurance yet again is endorsed as the most loved Insurance brand in the country in the latest Brand Finance Most loved brand edition. The company secures this prestigious position for the 6th consecutive year and is testament to the fact that Sri Lanka Insurance has the interest of the people of this country as a central focus its business propositions and continuously strive to touch the pulse of Sri Lankan people.
Sri Lanka Insurance as a brand resonates with customers and the community at large and therefore has been at the forefront of contributing to the needs of the citizens of Sri Lanka. SLIC have carefully curated the needs of the people when developing products and services and Medi 60 and Drive 60 are products catered for over 60years senior citizens of this country and addresses the issue of obtaining medical insurance at that age without facing medicals.
Also Diabetic Insurance product D+ allows people with Diabetes up to 8+ to enter in to Insurance contracts. Also Supporting women empowerment Sri Lanka Insurance introduced the 1st ever Women’ motor Insurance Ladies Only, taking care of many aspects that are exclusive for female driving population of this country. SLIC’s School Fee Protect is designed to provide an uninterrupted continuous education of Children in the same schooling environment in case of a demise of a parent.
Keeping its brand promise at heart ‘Like a Father, Like a Mother’, SLIC over the years have demonstrated greater empathy towards the larger community through various initiatives reaching out to all Sri Lankans across communities throughout the country. The company’s CSR strategy focuses on Child Education, Community development and safeguarding the Sri Lankan Culture for future generations.
Children are the future of the country and with this thought in mind Sri Lanka Insurance has taken many steps to support child education. ‘Pasal Piriyatha’, is a school infrastructure development project carried out for less privileged schools to ensure a pleasant school environment for the children. To date 3265 schools has benefited through this program.
‘Suba Pathum Scholarship’ program is another initiative directed towards children that excelled at the Grade 5 scholarship, GCE Ordinary Level and GCE Advance Level examinations. This program has awarded 1800 scholarships, worth of Rs. 200mn up to date. SLIC initiated one of the most heartwarming CSR projects last year to commemorate World Children’s Day. A Free Live Insurance cover with a value of Rs. 1 Mn was offered to parents of all children born on the 1st of October to ensure a protected future for the newborns.